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Tržišna eksplozija live (uživo) web videa

06.09.2010
comScore logoPrema poslednjim informacijama ComScore, kompanije za marketingška istraživanja, tržište live (uživo) videa na interent stranicama doživljava pravu eksploziju. Samo na američkom tržištu, u zadnjih 12 meseci, ukupno je odgledano blizu milijardu i po minuta live videa na web stranicama. Pri usporedbi sa prethodnim periodom to je porast od čak 648%.

U istraživanje su bili uključeni live video servisi Justin.tv, Ustream, Livestream, LiveVideo i Stickam.

Treba reći da live video na web stranicama predstavlja tek delić ukupnog vremena provedenog uz internet video ali ipak tako visok rast definitivno pokazuje nove trendove.

Količina vremena provedenog uz video na zahtev (VOD - vide on demand) na servisima Hulu i YouTube je takođe značajno porasla.
Gledanost VOD na servisu Hulu je porasla za 75% a gledanost VOD na YouTube-u 68%.
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